Cartier Roadster Cologne for Men

Cartier Roadster Cologne for Men

Fall of 2008 launched Cartier Roadster Cologne for Men. It is the newest member of the luxury couture house Cartier launched in 8 years. The fragrance combines luminously mineral, woody mint, and hints of vanilla. Cartier’s Roadster watch inspired the striking, modern design of its new cologne bottle. This fragrance was created in reminder that perfection is possible, such a fragrance is for the striving and competitive man. Cartier hopes Roadster will attract a younger male consumer to the brand’s fragrances.

The Roadster fragrance is named after a Cartier watch and is contained inside a bottle whose cap design was inspired by the watch’s crown. Roadster is a perfume with a vague “automotive” connection. Philippe Nazaret, assistant vice president of Cartier's North American fragrance division calls Roadster “a gemstone” referring to the "transparency and luminosity" of Roadster’s bottle — “a bottle designed to stand on its side to suggest motion."

Perfumer Mathilde Laurent built a fragrance around mint accented with bergamot, vetiver, labdanum, patchouli, Cashmere wood and vanilla. Roadster opens with a strong vetiver-citrus blast followed quickly by the aromas of fresh, crushed mint leaves and herbal-labdanum notes. Cashmere wood and mint-tinged vanilla intrude on the interesting middle notes of Roadster and the fragrance ends in territory we’ve all visited before: the realm of cedar-y woods mixed with vanilla and sprinkled with “dry,” silky musk. Roadster’s ingredients are high quality and the fragrance has no ‘hygienic mint’ connotations.

Roadster has good lasting power and can be worn in any season. Cartier Roadster is available in 50 ml and 100 ml Eau De Toilette.



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