New Hugo Boss Boss Orange Perfume for Women Fronted by Actress Sienna Miller

Actress Sienna Miller has been enlisted to become the face of the upcoming Boss Orange by Hugo Boss to be released in July 2009. As "the brand's first ever signature fragrance" it is described in three adjectives by Miller "musky, sweet and sexy." The name of the fragrance is directly borrowed from one of the fashion collections of the design brand "Boss Orange" In the perfume ad, the Sienna looks very spectacular with energizing scenes running and laughing. Miller will appear in print and television ads for the fragrance.

"The BOSS Orange collections offer leisurewear for men and women who enjoy dressing in style and sporting surprising looks. Unconventional material mixes, a playful approach to proportions, and contrasting colors and patterns appeal to a savvy clientele that delights in experimentation." Hugo Boss Fragrances' Thomas Burkhardt added regarding the fragrance deal "Sienna...truly embodies the spirit of the brand," "She is a liberated soul - light-hearted, spontaneous and passionate - and she quite simply wears her heart on her sleeve."

Miller says, “The fragrance is beautiful. The general mood of the advertising is relaxed and light-hearted. There’s a casual yet energetic atmosphere with lots of running around and laughing – my idea of heaven.”

Fragrances from Hugo Boss Men and Women are currently available at

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