New Jean Paul Gaultier Ma Dame Perfume for Women

New Jean Paul Gaultier Ma Dame Perfume for Women
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Ma Dame, the latest hit by Jean Paul Gaultier received its lighter version, Ma Dame Eau Fraiche, which opens with grenadine and orange zest, with summer charm of fruit, raspberries and pink grapefruit. This fragrant cocktail arrives in a glass flacon, in amount of 100 ml (3.4 oz).

Ma Dame is the latest fragrance from Jean Paul Gaultier. The fresh floral fragrance aims to celebrate today’s emancipated woman, as personified by muse Agyness Deyn, whose androgynous blonde crop and general all-round look embodies what Gaultier calls “style garçonne”.

True to the Gaultier ethos, Ma Dame is being positioned as a fragrance for edgy rule-breakers, who overturn established codes and reinvent fashion, unfettered by social and aesthetic taboos.
Sound like fun? The commercial certainly is and I'd say the fragrance, while not what you might expect from the ad copy, qualifies as well.

Ma Dame opens fizzy, bright, fruity and full of citrus, it is sweet but not candied, and has the perfect amount of peppery kick to match the images of Agyness Deyn chopping off her excess hair and clothing in the TV spot. The heart is a powdery floral woods, quieter than the opening but still vibrant and fruity. The notes (acidic orange, velvet rose, grenadine, musk and cedar) don't much matter; it has that hyper-synthetic, nothing-to-do-with-nature feel that characterizes both the Gaultier fragrance line and a good portion of the work of Francis Kurkdjian (also worked on Lanvin Rumeur and Ungaro by Ungaro) After an hour or so, Ma Dame is softer still, and more about the creamy-powdery woods; there is an obvious (even without the bottle design) nod to Classique, and it could also be a livelier (and pinker) version of Kenzo Amour's rice pudding.

Ma Dame was developed by perfumer Francis Kurkdjian, who has been responsible for most of the Jean Paul Gaultier fragrance line (Le Mâle, Fragile, Gaultier2, Fleur du Mâle, Monsieur Eau du Matin). As you might deduce from the bottle design, the scent plays on the over-the-top hyper-femininity espoused by Gaultier's fashions and brilliantly translated into fragrance by Jacques Cavallier's Classique.

Jean Paul Gaultier Ma Dame is available in 30, 50 and 100 ml Eau de Toilette and in matching body products.

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