Pierre Aulas Ego Facto Perfume for Women and Cologne for Men

New Pierre Aulas Ego Facto Perfume for Women and Cologne for Men

Pierre Aulas, a former singer in the chorus of the Orchestre de Paris, sees himself as a conductor. His soloists are among the best in the business. Ego Facto is a new perfume line from Pierre Aulas, and has debuted at Marionnaud in France with 7 perfumes, 4 for women and 3 for men:

Fool for Love, by Laurent Bruyère plays the foody side full-on on with a coconut punch accord on a buttery frangipani flower heart, with cinnamon thrown in to add a little fire, on a sharper woody base that makes it take an unexpected turn into a more masculine realm. Fool for Love for women is a spicy floral.

Poopoo Pidoo, by Dominique Ropion: An evocation of old fashioned poudre de riz (rice powder). Orange blossom water, a milky cloudiness due to the almondy heliotropin paired up with a rice note in a swan’s down puff of white musk. This hovers on the edge of being the kind of fragrance you put in cosmetics, with a slight foodiness. Unexpectedly simple but regressively delicious. The most outright feminine of the bunch. Poopoo Pidoo is a powdery floral for women.

Me Myself and I, by Jean and Aurélien Guichard: the father and son team at Givaudan have come up with the unlikely pairing of tuberose and vetiver topped off with a hemlock flower accord (last seen in Ormonde Jayne’s masterful Ormonde Woman). The heavy, wintergreen-tinged tuberose is pulled towards a darker, almost licorice-like burnt smokiness by the vetiver, with slightly salty, yeasty, almost bread-like top notes; it eventually subsumes into a woodier base. The blend is so seamless it’s hard to tease out the individual components: yin (vetiver) and yang (tuberose) united in a solipsistic whole. Me, myself and I has one idea, and keeps to it until the end, but that one idea is so great – why has no one matched up those two materials before?

Prends Garde à Toi, also by Jean and Aurélien Guichard, is easily the weirdest of the bunch. With a herbal top note that’s just on the edge of being vile – a real love-it-or-hate-it – but ends up being oddly attractive, it clearly deserves its name, drawn from Carmen’s “Habanera”, which means “You’d best beware!”. This is the essential oil of nettle. Prends Garde à Toi features green notes, jasmine, other flowers, nettle and warm sand.

Pièges à Filles, by Anne Flipo is Poopoo Pidoo’s mate, a Fleurs du Mâle kind of gender-bending masculine fragrance with an overdose of girly heliotropin and orange blossom on a butchier vetiver-tobacco base with a pinch of human cumin. Both male and female, it seems like an olfactory shortcut to self-sufficiency for today’s metrosexuals, despite its being called a “Girl Trap”. Unless the trap is a mirror. Piège à Filles is a spicy oriental.

Sacré-Coeur, also by Laurent Bruyère, is quite possibly the most overtly masculine of the bunch with its patchouli-tobacco-leather accord. The top notes are meant to evoke the acid and flinty Chablis, with its tart fruity notes (lemon and green apple). A surprising variation on the traditional citrus-headed leathers. Sacré Coeur is a woody aromatic with a mineral effect.

Jamais le Dimanche, by Alberto Morillas is another example of the neo-ozonic vogue we’ve been seeing lately. Although “Never on Sunday” boasts a marijuana note I get mostly incense and calone (or a similar material) and a lick of hesperidics. Clearly, this Sunday is spent by the sea after mass, with possibly a little herbal remedy. Jamais le Dimanche is a fresh incense for men.

The Ego Facto fragrances for men and Women are available in 50 ml Eau de Parfum.

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