Celebrity Fragrance: Power by 50 Cent Cologne for Men

Celebrity Fragrance: Power by 50 Cent Cologne for Men

50 Cent is said to release his first signature fragrance August 2009. Curtis Jackson, known as 50 Cent, is teaming up with Lighthouse Beauty - which is made up of celebrity managers at Brand Asset Management, the stars they represent and developers of perfumes - to release the men's cologne, which will be called Power by 50 Cent.

Chief executive officer of Brand Asset Group Chris Lighty confirmed: "The typical musician or actor might not know much about developing a fragrance or a skin care line, but he definitely wants to capitalise on his brand potential."

This is not 50 Cent's first foray into the world of fashion and beauty.

Earlier this year, it was reported the rapper - who already has a G Unit clothing range - was creating a range of beauty products, including a moisturiser and night creams, for men who like to be spoiled.

A source said: "Fifty prides himself on having a ripped body... he's on a health kick and barely touches alcohol."

"So his range will be for the guy who likes to be pampered."

He also announced plans to create a line of vitamin-enriched pills, but refused to give further details.

50 said: "Right now, I'm interested in dietary supplements. I'll be coming up with something very soon."

Rapper 50 Cent has already crossed over to acting, currently filming the new drama Twelve opposite Gossip Girl hottie Chace Crawford.

No details yet on size or fragrance notes.

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