Claudia Schiffer To Campaign The Second Fragrance From Alberta Ferretti

Claudia Schiffer To Campaign The Second Fragrance From Alberta Ferretti

Model Claudia Schiffer will be representative of the new fragrance Alberta Ferretti, developed by Elizabeth Arden Inc .- largest brand of perfume products celebrities. This will be her second risky endeavor: in 1993, Alberta Ferretti has released fragrance Femina, whose brand is not advertised in the press, to give a debut novel odor (similar to the method of promotion used in the past for the perfume of Christina Aguilera). But this time the presentation will be organized better. Innovation, which has not yet given a name will be on sale in autumn 2009 with the support of an advertising campaign, developed by Mert & Marcus. To create a smell Ferretti was inspired by former muzoy Karl Lagerfeld, namely its canonical way as a traditional feeling and individuality.

“It’s an honour to be chosen as the face of the Alberta Ferretti fragrance. Alberta and I have worked together for many years and it’s wonderful to be able to collaborate on this exciting project together. Alberta’s designs always embody femininity and elegance which are reflected in this fragrance,” stated Claudia Schiffer.

Ron Rolleston, Executive Vice President, Global Marketing at Elizabeth Arden, collaborated with Alberta Ferretti to create the new fragrance and said, “We believe we have created a fragrance that expresses the brand values which emanate from Alberta’s rich creative experience. It was important that we stay true to those values in selecting a face for this sophisticated new fragrance. In Claudia Schiffer we have found an ideal visual representation for the brand.”

With her creative talent and understanding of women, Alberta Ferretti created a fragrance inspired by the sensuality of a woman. From the conception of the fragrance through its development, Alberta Ferretti was inspired by the woman she imagined would wear it - one who is modern, has style and sophistication, and most importantly, identity. This is the reason why she chose Claudia Schiffer as the face for the advertising campaign. “Claudia is a beauty icon and a woman whose sensuality comes from her unique and inimitable personality. Possessing awareness and strength, she expresses the qualities that every woman desires. Claudia represents the woman for whom my fashion and fragrance is designed,” stated Alberta Ferretti.

Elizabeth Arden is a global prestige beauty products company with an extensive portfolio of prestige beauty brands sold in over 90 countries. The company’s brand portfolio includes Elizabeth Arden skincare, color, and fragrance products, PREVAGE anti-aging treatments, the celebrity fragrance brands of Elizabeth Taylor, Mariah Carey, Britney Spears, Hilary Duff, Danielle Steel, and Usher; the designer fragrance brands of Juicy Couture, Alberta Ferretti, Alfred Sung, Badgley Mischka, Bob Mackie, Gant, Geoffrey Beene, Liz Claiborne, Halston, Lucky Brand, Nanette Lepore, Rocawear; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills, and PS Fine Cologne.



Ultra Fragrances Inc has an amazing selection of world renown Perfumes and Colognes up to 70% off as well as beauty and skin care products to accommodate any occasion! Remember, at UltraFragrances.com you get FREE SAMPLES with every purchase and FREE SHIPPING with orders over $100! Visit Ultra Fragrances Inc today, where luxury meets affordability!