This September 2009, Guerlain will capture the embodiment of a transient love affair with a new feminine fragrance, called Idylle. The scent is being positioned as a “dream of love.”
'Created by Guerlain nose Thierry Wasser, Idylle is composed around two rose notes: a blend of Bulgarian roses, and the Plessis Robinson rose. These have been combined with a chypre harmony, emblematic of Guerlain, composed of patchouli and white musk. Other key ingredients include lily-of-the-valley, lilac, peony, freesia and jasmine.'
Style.com reported that under direction of the new nose, Thierry Wasser, the "rose-centric" Idylle, Guerlain's first women's fragrance, is both sensual and light. Wasser said, "...I created an impressionistic expression [...] a bouquet made of joy, love, and happiness." Floral accents were hand-picked by Wasser and include jasmine, lily of the valley, peonies, freesia, and lilac.
The bottle, a gold reminiscent of a teardrop, was created by designer Ora Ïto. The fragrance will be available as a 30ml, 50ml and 100ml eau de parfum.
As reported, 'The Idylle launch will be supported by both TV and print advertising, directed by fashion photographer Paolo Roversi. The fragrance face is actress/singer Nora Arnezeder, who is depicted dancing and singing to a reorchestrated version of Singing in the Rain as golden raindrops fall all around her.'
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