BCBG Max Azria Within by BCBG Perfume for Women 2009

Big news for fashion label BCBG! This November 2009, get ready for the new fragrance launch Within by BCBG perfume for women! Blossom this fall with intense flair of apple blossom, jasmine, freesia and honeysuckle. The new scent features a bas note of tobacco. The tobacco note is said to bring an unexpected twist to the fragrance adding a masculine touch to a very feminine composition. Co-founder Lubov Azria feels strongly about this fragrance and has agreed to be the face for the new Within fragrance. The idea was to come up with a fragrance that would accessorize and match the BCBG dress line. They succeeded.

Lubov Azria said, "I love the idea of having a woman come into a store and everything is available to her. If she is truly a BCBG customer, there is a dress for her and a perfume that finishes her look."

The new Within fragrance was created by American independent perfumer Sarah Horowitz-Thran who said "She [Lubov Azria] comes off as feminine, but is visionary and is very strong as well," "To me, the fragrance is very feminine, but there is a dichotomy with the deep base note. The surprise of the base note is what makes it so interesting." (WWD)

Top Notes: Apple blossom, pear and bergamot
Middle Notes: Night blooming jasmine, honeysuckle and freesia
Base Notes: Sandalwood, tobacco and amber

Who is Max Azria?

Since its inception in 1989, designer Max Azria has developed BCBG Max Azria into a thriving lifestyle brand, focused on fulfilling the ever-changing needs of modern women. Naming his label BCBG Max Azria after the Parisian phrase, bon chic, bon genre, meaning good style, good attitude, designer Max Azria set out to combine European sophistication with American spirit, taking fashion in a new direction.

With an impressive range of product categories, from separates, suiting, bridesmaid dresses and evening gowns to footwear, eyewear, swimwear, denim, handbags and fragrance, BCBG Max Azria has successfully redefined the designer category by offering innovative, high-quality clothing at realistic price-points. With an impressive celebrity following that includes Sharon Stone, Salma Hayek, Jennifer Garner and Halle Berry, and stores in every major American city and on every continent, BCBG Max Azria is taking the world by storm. (couturecandy)

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