MAC Cosmetics Hello Kitty Collection by MAC Cosmetics

MAC Cosmetics Hello Kitty Collection

Leap into Fall with MAC Cosmetics Hello Kitty Collection! MAC Cosmetics has teamed up with Sanrio Global Consumer Products to create a Hello Kitty color cosmetics collection. MAC Hello Kitty LipGlass Limited Edition Collection by MAC is inspired by the vibrant and playful colors of the iconic figure Hello Kitty and the couture chic style of MAC Make-Up. From two renounced brands comes this unique collection combining the edgy style of MAC and the bouncy lively nature of Hello Kitty.

“MAC has been mining pop culture since the brand was founded,” said John Demsey, group president of the Estée Lauder Cos. Inc. “This is a sexy and innocent fashion line, and a true MAC moment. In these times, everyone can use a little fun — and a little Kitty.”

“The partnership was a no-brainer,” said James Gager, senior vice president and creative director of MAC Worldwide. “We cater to people who love to play with makeup.”

While in many licensing partnerships, the licensor shops his or her property around, MAC went after Sanrio, Hello Kitty’s owner, to do the deal. “They had never done makeup before, and I was certain that all those women who already own a bit of Hello Kitty would also want to own branded makeup,” said Gager.

Lipstick:

• Cute-ster – Sheer peachy pink with pearl
• Big Bow – Sheer bright intense blue pink
• Fresh Brew – Creamed coffee
• Fashion Mews - Sheer pale lavender
• Strayin’ – Frosty midtone mint
• Most Popular – Sheer deep berry

“We are thrilled to partner with a brand that shares the vision of offering an innovative, authentic and transforming experience to our loyal fan base,” said Janet Hsu, president of Sanrio. Sanrio’s worldwide retail sales of licensed products for 2007 is estimated at $5 billion.

"To me, MAC Hello Kitty embodies the ultimate beauty icon,” said Jennifer Balbier, senior vice president of product development for MAC Worldwide. “She’s sweet and sexy, slightly edgy, and appeals to a wide range of customers. We wanted to reflect that through a sweet side, but also something slightly mischievous when it came to the colors. I started out by creating a palette of pinks, since they fit and always trend well in the spring. And this look is so much about the eyes that we did two eye shadow quads.” The Lucky Tom quad has violet blue, brown, gold and pink-coral shades, while the Too Dolly palette has mint, blue-silver, pale pink and magenta shades.

Lipgloss:

• Sweet Strawberry – Sheer berry with blue pearl
• Mimmy – Light creamy pink with pink and gold pearl
• Nice to be Nice – Sheer bright intense orange with pearl
• Nice Kitty – Sheer neon pink with blue pearl
• She Loves Candy – Pale blue pink with gold pearl
• Fast Friends – Sheer bright intense purple with pearl

“We incorporated glitter eyeliners because she loves anything that twinkles, and we took the coral and hot pink theme and did pretty, poppy [colored] blush,” added Balbier.

While this collection is intended to have a sophisticated presentation, MAC hopes to appeal to younger fans with two shades of lip conditioners. (WWD.com)

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