Spanish singer, songwriter and actor Enrique Iglesias has been chosen as the new face for Azzaro Pour Homme by Azzaro cologne for men. The new advertising campaign will recognize Iglesias as a distinguished figure in Azzaro Colognes. First bottled in 1978, the 31 year old scent is aimed to explore the essence of lavender, amber, basil and sandalwood. Enrique Iglesias' good looks and innate sensuality make Azzaro Pour Homme a classic model for modern masculinity.
Perfumers Gerard Anthony, Martin Heiddenreich and Richard Wirtz liberated Azzaro Pour Homme into an aromatic fragrance blending cumin, lavender, sage, anis, lemon, bergamot, iris, basil, juniper berries, sandalwood, patchouli, vetiver, cardamom, leather, cedar, tonka, amber, musk and moss. Perfect for daytime use!
Enrique’s official website said: "It takes a certain kind of man to personify the distinctive style of this iconic fragrance - the eternal charmer, a man who loves and respects women. The proverbial ‘tall, dark and handsome’… good looks, unmistakable, innate sensuality, a magnetic personality and energy… that man is Enrique Iglesias, chosen by the brand to personify the enigmatic charisma of Azzaro Pour Homme starting in October 2009."
Artistic Director Michael Mallard, who was responsible for casting Enrique, apparently used the image to recreate the 34-year-old womaniser’s magnetic charm. "The new Azzaro Pour Homme visual revisits the legend of the seducer, giving him a contemporary, magnetic charm. In a timeless black and white atmosphere, Enrique Iglesias embodies a new take on sensuality in the Azzaro Pour Homme universe. Passionately embraced by a woman bewitched by his fragrance, the man imposes his devastating charm. Enrique Iglesias sets the stage for relaxed elegance and conveys his reassuring, distinctive virility in the image of the sleek, sensual aura of Azzaro Pour Homme." The campaign was shot by renowned photographer Steven Klein at New York’s famous Pier 59 Studio.
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