Chanel has announced the arrival of Bleu de Chanel, a modern twist to the original 1931 Bleu de Chanel for men. Perfumer Jacques Polge encompassed top notes of labdanum, nutmeg and pink pepper that reflect a heart of incense, grapefruit, mint, and jasmine. Its delicate base of patchouli, sandalwood and cedar provide masculine elegance and natural luxury. Bleu de Chanel for men will be available this Fall 2010. The campaign video, directed by Martin Scorsese, portrays the story of a man in love with a young women, attempting to conquer her heart. The ad features French actor Gaspard Ulliel and model Ingrid Schram.
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