Fendi is expected to release a new electrifying fragrance this September 2010, aimed toward women who are joyous, sensual and free in their everyday lives. Inspired by a new era, Fendi releases Fan di Fendi perfume for women. After the 2005 discontinued Palazzo perfume, Fendi decided to regain their fans by launching this irresistible fragrance. Fan Di Fendi's advertising campaign targets a new approach to feminism with enticing florals and sweet musk. Featuring three outstanding models, Anja Rubik, Abbey Lee Kershaw and Karmen Pedara, the ad portrays a pop like sensation, as the bottle states a more modern, architectural approach for their F logo; perhaps representing the structure of glamour. Fan Di Fendi for women will be available in two sizes, 30 ml, and 75ml and was created by perfumer Delphine Lebeau-Krowiakj under the direction of olfactive director François Demachy. (See)
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