Guess launches a new upscale fragrance designed to mimic sexuality. Introducing Seductive perfume for women! Revealed in Florance, Italy and marked as the first Guess scent licensed with manufacturer Coty, Inc, Seductive for women entails a tantalizing blend of sparkling fruit and luxurious florals. (see)
Paul Marciano, Chief Executive Officer and Creative Director of Guess, Inc. says, "Guess is thrilled to be unveiling our newest scent, Seductive, in partnership with Coty. Coty is a leader in the beauty and fragrance industry and we feel confident and proud to have worked so closely with them on the launch of Seductive."
"As a company, Guess is going through a renaissance with a huge sales push in Europe, and a broadening of its portfolio," Steve Mormoris, senior vice president of global marketing for Coty Beauty told WWD. "Seductive will easily make the fragrance top 10 in a year and be a significant player in the category."
Seductive by Guess for women begins with beautiful top notes of black currant, crispy pear and bergamot that transform into a delicate heart of jasmine, orange flower and Florentine Orris - a note used in perfumery for centuries. Bottom notes voyage into vanilla, spicy olibanum and musky cashmere wood. Seductive by Guess was created by perfumer Veronique Nyberg, and meant to encompass a flirtatious attitude with a twist of bold attraction.
Top: Black Currant, Pear, Bergamit
Middle: Jasmine, Orange flower, Florentine Orris
Bottom: Vanilla, Spicy Olibanum, Musky Cashmere Wood
The advertising campaign features model Alyssa Miller and filmed by Vincent Peters, as seen below. The black and white ad takes place in Rome and adheres a retro Italian theme. The sexy Guess lineup include supermodels Claudia Schiffer, Laeticia Casta, Naomi Campbell and now, Alyssa Miller. (See more Guess perfume)
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