Halle Berry Reveal (2010) by Halle Berry Perfume for Women

Oscar-winning actress Halle Berry has just announced her third fragrance coming to stores this August 2010! Capturing elegance in it's simplest form, introducing Reveal by Halle Berry perfume for women! This new woody-floral reveals a luxurious blend of exotic fruits and summer floral that entail secrets of modernity. Berry says, "I had an understanding of a direction I wanted it to go. With each one, the goal is to make them different, yet the same in that it's reflective of who I am. I wanted this one to be a little more floral, but the inspiration was still about keeping it classic and easy." She continued, “I’m a mother now [daughter Nahla is 2], and when you become a parent, you just look at the world a little bit differently." (See)

Reveal perfume begins with tantalizing top notes of red berries, peach, mimosa and honeydew melon that accentuate a heart of decadent florals of plumeria flower, iris blossom and neroli petals. Its bottom notes express an aromatic diffusion of vetiver, cashmere wood and skin musk, exploiting this lingering fragrance as captivating. Since Halle Berry is no stranger to the fragrance world, it's no wonder she can develop such a sexy fragrance aimed towards all women. Her second fragrance, Pure Orchid, was this years #1 best seller for January and February, and #3 in March. According to Women's Wear Daily, there's even talk about a fourth fragrance!

Steve Mormoris of Coty Beauty commented, "In the case of celebrity fragrances, I think they work best when they truly are a creation of the celebrity who has the intrinsic talent for creating, Halle is an actress and a very emotional person -- she loves art and beauty, and she's a great creator." Mormoris added that Berry's fragrances "resonate with the consumer much more than we thought...we are double in size what we thought [we would do with the fragrances.]"

Top: Red Berries, Peach, Mimosa, Honeydew

Middle: Plumeria Flower, Iris Blossom, Neroli Petals

Bottom: Vetiver, Cashmere Wood, Skin Milk

Created by Richard Herpin of Firmenich and bottle design by Jane Tarallo, Reveal for women will be available in a 1 oz and 1.7 oz eau de parfum spray. Accompanying body products including a 6.7 body lotion and 75 ml deodorant natural spray. Reveals unique bottle shape has a glamourous yet, reserved feel; decorated and wrapped within a gold ambiance.  Reveal yourself this Fall... 

Halle's final comment about Reveal reflects on how motherhood has greatly influenced this fantastic fragrance: “[Motherhood] challenges me and makes me question myself and who I really am all the time. So for this [fragrance and campaign] to come along at this time in life just seemed kind of like it goes together. This is a part of expressing who I really am — for the good and the bad, it’s about being comfortable with myself as a woman, and sharing secret parts of myself.” 

The complete Halle Berry fragrance collection includes Halle, Pure Orchid, and now, Reveal. (Buy now)

Ultra Fragrances.com has over 12,000 designer fragrances for men and women up to 80% off everyday! We are your one stop shop for designer beauty, hair, and skin care products fit for any occasion! Remember, at UltraFragrances.com you get FREE SAMPLES with every purchase and FREE SHIPPING with orders over $75! Visit often for exclusive offers and contest details for your chance to WIN BIG and SAVE! Got Facebook? How about Twitter? Did you know UltraFragrances.com fans receive special coupon codes and hot deals on this years fragrances including upcoming launches for 2010? - Add us below! Visit Ultra Fragrances.com today; where luxury meets affordability!

Halle Berry Pure Orchid (2010) by Halle Berry Perfume for Women

2010 Celebrity Fragrance Announcement

Halle Berry rejuvinates spring with a new fragrance for women called Pure Orchid!

According to the press release, "When the world's largest fragrance company showed Halle Berry a prototype bottle for her debut perfume, Berry said no. The simple rectangular design failed to convey her personality."

She suggested an imprint of waves on the back of the bottle--to express a connection to nature--and added rugged copper-colored rings--which resembled a bangle she was wearing at the time--to the bottle's neck.

"My strategy was to present something to people that was honestly me," the Academy Award-winning actress told ForbesWoman of her collaboration with Coty. "If I don't like it, my name's not on it. If I haven't been in there dibbling and dabbling, giving my opinion on things, my name's not on it."

Berry's first fragrance, Halle, debuted in March 2009 after two years of development--just as the economy was tanking. On March 9, the Dow tumbled to 6,547.05, marking its lowest point in more than a decade. Berry had her doubts about the timing, wondering if "now is not the time to be asking consumers ... [to] buy something else."

In fact, the sudden success of Halle by Halle Berry was seen as an anomaly in the challenged beauty market: In the first half of 2009, while fragrance sales fell by 8.7%, Halle by Halle Berry debuted as the best-selling fragrance at stores including Target ( TGT - news - people ), CVS, Walgreen ( WAG - news - people ) and Kohl's ( KSS - news - people ).

"Because there was such a flood in the market of celebrity fragrances, we were worried that [Berry] would be one of many, but amazingly enough her fragrance rose to No. 1," says Stephen C. Mormoris, senior vice president of global marketing at Coty.

The decision to sell the line--which includes eau de parfum, shower gel, body lotion and natural deodorant spray--at lower-end retailers also helped boost its success.

And while sales for women's prestige fragrances fell 10% in the first half of this year, women's mass-market sales grew 1%.

The combination of an attractive price point--Halle products retail for $17 to $35--and a powerful name produced a retail winner.

The majority of A-list actresses, like Jennifer Lopez or Sarah Jessica Parker, start at the high end when they enter the fragrance market. But Coty's research prescribed a different approach for Berry: "What came through loud and clear is she was all about accessibility, authenticity. We just didn't see her as a celebrity that only [the] elite could purchase [from]," explains Marsha Brooks, a vice president for marketing at Coty.

Berry's multifaceted professional and personal record is part of her approachable appeal: She has played superheroes in Catwoman and X-Men, and the downtrodden wife of a convicted murder in Monster's Ball; she's a face of Revlon ( REV - news - people ) and a new mother at 43. But life has been more than red-carpet engagements: Berry has been through two public divorces and is a survivor of domestic abuse.

Coty's Mormoris says, "She's paradoxically very feminine, a very devoted, even traditional, mother but at the same time she's a woman who is very successful and applies herself and is driven. What's distinct about Halle is she's not a snob and she's worked her way up, and the consumer knows this."

For her part, Berry was thrilled that her product was presented to the mass market instead of high end. "My dream was to have this product be able to go to all women. No matter what economic class you [come] from, you should be able to buy these products," explains Berry.

NPD analyst Karen Grant says Berry's line could be a blockbuster given her consumer capital.

Indeed, in a 2006 NPD consumer survey, Berry was the celebrity name most associated with fragrances, despite her absence at the time from the fragrance market.

Still, looking ahead, Berry will have to prove her longevity in a market where it is becoming increasingly difficult to maintain momentum for more than a year. "A fragrance may do really well for three to six months after its launch, but by the end of the year, the consumer may have moved on," Grant explains.

Halle is no longer No. 1 across the board, according to Coty, but remains in the top three in its mass-market accounts. Berry's line may also get a boost in February 2010 when she releases a new fragrance, Pure Orchid. And she's already working on a third.

But being prolific poses its own risk, warns Grant. "If you're [putting out products] in too rapid succession, it can become too commonplace. It's one of things you have to balance." Grant asks, "Can she do what Elizabeth Taylor did? Can there be a House of Halle Berry?"

Halle bashfully demures when asked about her greater ambitions, but she understands that the key to her success lies in the ability to sell authenticity. "As long as I stay true to it and I'm always honest ... then I think, in the long run, that just helps to validate my brand." (www.forbes.com)

What do you think Halle's new fragrance will smell like?

To watch an interview with Halle Berry about Pure Orchird Perfume, visit HERE.

You may also want to try:

-Halle by Halle Berry: The first signature fragrances inspired by the modern femininity and beauty of Halle Berry herself. The confident yet sensuous women of today not only are successful but remain the seductresses of humanity. Fragrance notes include Bergamot, Fig Leaves, Pear Blossom, Freesia, Hibiscus Flower, Mimosa, Sandalwood, Driftwood, Cashmere Wood, Musk, Olibanum, and Amber! (Save 27%)

Ultra Fragrances.com has over 12,000 designer fragrances for men and women up to 80% off everyday! We are your one stop shop for designer beauty, hair, and skin care products fit for any occasion! Remember, at UltraFragrances.com you get FREE SAMPLES with every purchase and FREE SHIPPING with orders over $80! Visit often for exclusive offers and contest details for your chance to WIN BIG and SAVE! Got Facebook? How about Twitter? Did you know UltraFragrances.com fans receive special coupon codes and hot deals on this years fragrances including upcoming launches for 2010? - Add us below! Visit Ultra Fragrances.com today; where luxury meets affordability!

New Halle Perfume by Halle Berry for Women

New Halle by Halle Berry for Women
UltraFragrances.com

“Halle is an iconic actress and symbolizes beauty to many generations,” said Steve Mormoris, senior vice president of global marketing at Coty Beauty US. “She adds another dimension to the celebrity fragrance market. Halle has always been a little more mysterious, not quite as open with her personal life as some other stars. Her fragrances will allow her to present another facet of her personality to her fans.”

Oscar Winning actress Halle Berry is expected to launch her debut fragrance, Halle, this March! Berry has been mixing her own blends prior to developing her signature fragrance and says the new fragrance is "a real, true expression of who I am". This two year production is a woody oriental featuring Berry's favorite notes, fig and mimosa. Additional notes include bergamot, pear blossom, freesia, hibiscus, ultra mimosa, sandalwood, driftwood, cashmere musk, olibanum and sensual amber. She added olibanum, an African root, which brings spicy aromas to the fragrance, and sandalwood, which smooths transitions in the composition and makes it gourmand. The perfume is very sensual, very natural, very much reflective of the outdoors, as Berry says.

Halle by Halle Berry will be available in 15, 30 and 50 ml Eau de Parfum and in matching body products.

Halle will join a line of celebrity Coty endorsers, including Jennifer Lopez, Victoria and David Beckham, Sarah Jessica Parker, Gwen Stefani, Celine Dion, Kate Moss and Tim McGraw.

Ultra Fragrances Inc has an amazing selection of world renown Perfumes and Colognes up to 70% off to accommodate any occasion! Remember, at UltraFragrances.com you get FREE SAMPLES with every purchase and FREE SHIPPING with orders over $100! Visit Ultra Fragrances Inc today, where luxury meets affordability!