New Annika Sorenstam Debut Fragrance Perfume for Women

SA Fragrances announced their plan to develop a signature fragrance inspired by legendary golfer Annika Sorenstam. Set to be released in advance of Mother's Day 2009, the fragrance will evoke the essence of Annika, a distinctive, casually elegant and naturally beautiful woman.
Arguably the most dominant female golfer of all time, Annika has transcended her sport to become a prominent mainstream athlete and celebrity. Throughout her storied career, she has rewritten the LPGA and Ladies European Tour record books, won countless awards and events and brought unprecedented attention to women's golf. Along the way, she has inspired millions of young women worldwide.

"With her decision to step away from competitive golf at the end of 2008, the timing is excellent for an athlete of Ms. Sorenstam's caliber to enter the world of fine fragrances," said Jon Klein, Vice President of Sales of SA Fragrances. "Like Annika, the fragrance will be casually elegant and unpretentious. There is nothing more seductive than natural beauty."

Marking the first time a professional female golfer has launched a signature fragrance, ANNIKA will particularly appeal to golf enthusiasts, career-minded professionals and active, fashion-forward women.

"It is an honor for me to have a fragrance that bears my name," said Annika. "Confidence is so alluring for a woman in any industry, and I want the women who wear 'ANNIKA' to feel that."

As part of their licensing agreement, SA Fragrances created a unique strategy that specializes in alternative and niche marketing. The fragrance will be available in the United States, United Kingdom, Canada and Scandinavia beginning in May 2009.

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