Agent Provocateur Signs New 2010 Fragrance Deal with Designer Parfums

Agent Provocateur, a luxurious lingerie brand, has announced the signing of a 10 year licencing deal with British based distributor and manufacturer of fragrances, Designer Parfums. Designer Parfums will exclusivly distribute an anticipated full Agent Provocateur fragrance line due to launch throughout 2010. Selective Beauty held Agent Provocateur's previous deal. They will soon be merging with Morris Profumi.

Managing Director of Designer Parfums Dilesh Mehta said, “this licence deal enhances our long term strategy to offer a global marketing, manufacturing and distribution service. We are delighted to have entered into this partnership with Agent Provocateur and we are anticipating real growth opportunities for this unique brand.”

Agent Provocateur CEO, Garry Hogarth is “excited about the new relationship and delighted to have signed the deal which sees Designer Parfums take over the manufacturing, distribution and marketing of Agent Provocateur Parfums with immediate effect”.

"Agent Provocateur believes that passion and intimacy should be indulged, and that exploring your inner desires and fantasies profoundly enriches your life. Agent Provocateur is an opulent range of inspirational creations, designed to intensify life’s pleasures and unlock your innermost desires. Elegant ranges design both the boardroom and the boudoir in mind. They ensure that women can be sexy and professional as the mood takes them."

Other brands manufactured by Designer Parfums include Worth and Scherrer. Both brands exceed luxury with fragrances like Je Reviens By Worth for Women and Scherrer by Jean Louis Scherrer perfume; two fragrances that distinguish elegance.

Agent Provocateur fragrances you might like....

-Agent Provocateur by Agent Provocateur Perfume for Women: Bold, addictive, and sexy. Fragrance notes include Indian Saffron, Magnolia, Egyptian Jasmine, Gardenia, Vetiver
Cedar Wood, Musk, and Amber. (Save 35%)

-Agent Provocateur Eau Emotionnelle by Agent Provocateur Perfume for Women: Launched in 2006 as a deliciously sexy and libertine fragrance. Inspired by the British Lingerie Brand, this fragrance is as sweet and sassy, racy and ravishing as can be for that bare-all attitude. (Buy Now-Save 33%)

-Agent Provocateur Maitresse by Agent Provocateur Perfume for Women: Launched in 2007 as a fragrance of useless resistance and instinctive unleashed. The scent is a secret weapon for all women: a sweet, sexy and addictive essence that drives men wild with desire and no will to resist. (Save 38% Now)

Agent Provocateur fragrances are available at!

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