And the FIFI Nominees Are...

                                                           

This 2011, renounced designers battle it out to win FIFI's Fragrance of the Year for Women and Fragrance of the Year for Men. From the glamorous house of Chanel to the superstar Kim Kardashian these designers tried to compose the best combination of ingredients to release the best selling fragrance of 2010. From the first held award ceremony, where the house of Chanel took home the first "Most Successful Introduction of the Year" with their Chanel No. 19, today there are various categories where a fragrance can shine ranging from ad campaigns to the most coveted Fragrance of the Year. FIFI presented by the Fragrance Foundation releases their nominees for the Fragrance of the Year for Women- Luxe and Fragrance of the Year for Men-Luxe. This year will be held in New York on May 25, 2011.Think your favorite fragrance has a chance? Smell and Vote!

Fragrance of the Year Women- Luxe  

Acqua Di Gioia- Giorgio Armani 

Ange Ou Demon Le Secret-  Givenchy 

Balenciaga Paris- Coty Prestige

Chance Eau Tendre- Chanel 

Coach Poppy- Coach Fragrances

Gucci Guilty- P & G Prestige

Guess Seductive- Coty Inc. 

Narciso Rodriguez "Her Musc"- Beaute Prestige International 

Kim Kardashian- Lighthouse Beauty Marketing 

Play for Her- Givenchy 

pureDKNY- Donna Karan Cosmetics 

radiance Britney Spears- Elizabeth Arden 

Versus Versace- Euroitaly Inc. 

Womanity by Thierry Mugler- Clarins Fragrance Group

Fragrance of the Year Men- Luxe 

Bleu de Chanel- Chanel 

Chrome Sport by Azzaro- Clarins Fragrance Group

D& G The One Gentleman- P & G Prestige 

Gucci Sport by Gucci- P & G Prestige 

Marc Jacobs Bang- Coty Prestige 

Big Pony Collection 1, Big Pony Collection 2, Big Pony Collection 3, Big Pony Collection 4- Ralph Lauren Fragrances

                                          
For further nominees visit http://www.fragrance.org/fifi_nominees.php


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Who do you think will win FIFI's 2011 Fragrance of the Year?

Chanel Chance Eau Tendre by Chanel Perfume for Women

Chanel has announced a new interpretation of it's very popular fruity-floral, Chance Eau de Parfum. Presenting Chance Eau Tendre for women! Developed for women who dare to dream, this new pink version is a burst of vitality and life! Fall in love this April 2, 2010 as Chanel blends romanticism into a sexy love potion perfect for spring! Chance Eau Tendre possesses the same circle glass flacon as its antecedent, this time displaying a blossoming pink elixir. (see)

Photographer for this gorgeous ad campaign is Jean-Paul Goude, an idealist in fashion advertising whose fantasies mark the industries visual fashion world in France. Partnering face for the ad is French fashion model Sigrid Agren who is curiously nude representing the unity between a women and her perfume.

Chanel's Chance Eau Tendre will be available in a lovely 50 and 100 ml eau de toilette. Take a chance this April 2010 with Chanel's newest feminine launch, Chance Eau Tendre for women!

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