The Sarah Jessica Parker fragrance empire is expanding. Her first scent, Lovely, was an enormous success that led to a complex scent called Covet. That one is no longer in most stores, and she's still working on a genderless scent. But February 2009extend the Lovely line to include three new scents; Dawn, Endless, and Twilight (no relation to the vampire series of the same name). According to the actress, Dawn, Endless and Twilight were designed to provide "a little glimpse into my world, something that was genuine and relatable — very specific moments, treasures of time.”
Dawn: A soft floral developed by perfumer Stephen Nilsen. The notes include citrus cocktail, violet leaves, angelica, orchid, vanilla, orris, oakmoss, vetiver and translucent musk. “Dawn is the fresh and clean scent, It's inspiration was morning, sunrise. It’s about enjoying those few moments for yourself, stepping out and welcoming what the day has to bring your way. Endless is the fruity, floral scent. The inspiration for this one was those moments you find yourself in a state of pure happiness, loving life. And Twilight is the sexy, musky scent. This one is for those moments of intimacy, of love, and being close. It’s slightly complex and mysterious.
Endless: A fruity floral by Yann Vasnier; the notes are pineapple, apple, ivy leaves, plum, peony, pink jasmine, magnolia, oakmoss, patchouli, sandalwood, vetiver and suede musks.
Twilight: An ambery musk by perfumers Laurent Le Guernec and Clement Gavarry (the perfumers for the original Sarah Jessica Parker Lovely fragrance); the notes feature bergamot, galbanum, mandarin, pink pepper, peony, jasmine, amber, sandalwood, incense and musk.
Sarah Jessica Parker Lovely Collection Dawn, Endless and Twilight are available in 30 and 75 ml Eau de Parfum. Design of flacons and outer cartons are made by Sarah Jessica Parker with Jon Dinapoli, using art work by fashion illustrator Sara Singh.
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