Parlux to Sign Fragrances for Jay-Z, Rihanna, and Kanye West

Parlux to Sign Fragrances for Jay-Z, Rihanna, and Kanye West

Parlux Fragrances has signed an agreement with Iconic Fragrances, a licensing company in which Shawn “JAY-Z” Carter is a principal. The agreement includes individual worldwide fragrance licenses for multiple Grammy award winning and multi-platinum selling international entertainers Rihanna and Kanye West. Iconic also is in the final stage of negotiations for a worldwide fragrance license with Carter, and in discussions with a well-established female artist.

Neil Katz, Chairman and Chief Executive Officer of Parlux said, “We have been negotiating this agreement for over nine months. We believe that its implementation, combined with the success of our core brands, will allow us to significantly increase revenues and improve our bottom line. The investments we have made to build a positive relationship with our customers and improve our standing in the industry made us an attractive partner for Iconic.”

Shawn “Jay-Z” Carter commented, “We are excited for the opportunity to partner with Parlux and their management team in the launch of these dynamic new brands. This venture will take what is already a successful franchise at Parlux to a new level.”

Mr. Katz added, “We are extremely excited to begin work on our projects with Rihanna and Kanye West. Each is an extremely highly regarded celebrity at the top of his or her profession who is undoubtedly going to make an indelible impression in the fragrance industry, just as each has done in the entertainment world. Their stars continue to rise rapidly in the entertainment arena, which will represent a terrific springboard for us in launching their fragrance brands.

This agreement also enhances our attractiveness to other premier talents interested in associating with an established manufacturer and distributor of fragrance products.”

“We are conscious of the general economic conditions that have unfairly affected the value of our shares for our shareholders. However, we believe this proactive investment by JAY-Z, Rihanna and Kanye West is an indication to the market place of the underlying value of Parlux.”

Parlux are no stranger to the celebrity fragrance market having lauched fragrances for, amongst others, Paris Hilton, Jessica Simpson and Andy Roddick.


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Donna Karan DKNY Love From New York

Donna Karan DKNY Love From New York



DKNY has unveiled the debut travel retail exclusive fragrance line called Love From New York. The global roll-out will begin in July. The collection features one fragrance for women, and one for men.

“The DKNY brand was born in the heart of New York in 1989, as a diffusion line of the initial Donna Karan,” explained Aramis and Designer Fragrances Regional Marketing Manager Europe, Middle East and Africa Louise Marchesin, as she set the scene for the fragrance reveal. “The fashion is known for being chic and casual, as are all the fragrances under the DKNY brand. This latest introduction is no exception.”

As its name suggests, the Love From New York DKNY concept revolves around the iconic backdrop of New York City.

“New York is as much a state of mind as it is a destination,” noted Marchesin. “This fragrance aims to encapsulate all the little moments you can’t forget, such as walking hand-in-hand in Central Park, or a late-night ferry ride across the Hudson. It’s all about falling in love in, and with, New York, whether you live there or are just passing through.”

The key advertising visual for Love From New York DKNY features the iconic Empire State Building in the background
The feminine juice, an edp, opens on floral notes of water lily and freesia, offset by a citrus twist of mandarin and blackcurrant. The heart features magnolia, white lily and violet leaves. The dry down is a Sensual Skin Accord, paired with blonde woods and apricot.

The masculine eau de toilette unfolds on citrus notes of pomelo, clementine and bergamot, followed by cardamom and violet leaves. The heart combines cilantro, geranium, water lily and white iris, atop a base of black suede, patchouli, driftwood and sandalwood.

"Love From New York DKNY represents a significant investment for us within the travel retail channel, and we want to make it really big all around the world." The packaging is an integral part of the Love From New York DKNY concept. The matching rectangular bottles each sport a silver cylinder cap engraved with a Statue of Liberty stamp. “Love From New York” is printed in handwritten-style script across each flacon.

The bottles are differentiated by the colour of the juice within: pink for the feminine fragrance and blue for the masculine. A corresponding splash of pink or blue adorns each outer carton, which also features a collage of black and white snapshots of famous New York city landmarks. The back of the box was inspired by a postcard, complete with postage mark and blank “To” and “From” sections.

The main advertising visual features a glamorous couple in a passionate clinch, with the Empire State Building in the background.

“The concept is fantastically rounded and incorporates so many fun, yet coherent little details which all fit together perfectly.”

The fragrances – which will be exclusive to travel retail for 12 months – go on-counter in July, with the main promotional push scheduled for July-August.

Find everything your looking for at UltraFragrances.com



Ultra Fragrances Inc has an amazing selection of world renown Perfumes and Colognes up to 70% off as well as beauty and skin care products to accommodate any occasion! Remember, at UltraFragrances.com you get FREE SAMPLES with every purchase and FREE SHIPPING with orders over $100! Visit Ultra Fragrances Inc today, where luxury meets affordability!

Dolce&Gabbana The D&G Anthology Collection

Dolce&Gabbana The D&G Anthology Collection

Dolce & Gabbana’s D&G line is due to launch The D&G Fragrance Anthology this September 2009. The five fragrances, Le Bateleur 1, L’Imperatrice 3, L’Amoureaux 6, La Roue de la Fortune 10 and La Lune 18, were “inspired by different tarot cards, each with a distinct identity and represented by a different model, some of them iconic and all of them naked in the advertising.” It’s a new way to market fragrances and is considered an ambitious undertaking because of the recession.

Le Bateleur 1: Ad: Tyson Ballou- aromatic and aquatic notes, cedar and vetiver.

L’Imperatrice 3: Ad: Naomi Campbell- Notes of watermelon, kiwi, pink cyclamen and musk.

L’Amoureaux 6: Ad-Noah Mills: Features spices, bergamot, juniper, pink pepper, cardamom, birch leaf, orris, wood and musk.

La Roue de la Fortune 10: Ad- Eva Herzigova and Fernando Fernandes: Notes include tuberose, gardenia, jasmine, benzoin and patchouli.

La Lune 18: Ad-Claudia Schiffer: Lily, tuberose, sandalwood, musk, orris and leather.

Two more fragrances are due to launch next year!

“We choose Claudia, Naomi and Eva for the iconic value they have in the minds of everybody,” said Dolce “They are icons,” added Gabbana, “not just for young women but older women too. Sometimes they are better known than actresses. People need to create icons, to see people they recognize."

All naked stars in the scent collection’s advertising campaign were shot by Mario Testino. Mario Testino also shot a TV commercial for the collection. The ads were edited into 30- and 60-second formats. D&G executives refused to discuss budgets, but industry sources estimate, based on the high sales target, that D&G might spend as much as $20 million to $25 million on media alone.

The D&G Fragrance Anthology scents will be available in 100ml (3.4 oz) Eau de Toilette.



Ultra Fragrances Inc has an amazing selection of world renown Perfumes and Colognes up to 70% off as well as beauty and skin care products to accommodate any occasion! Remember, at UltraFragrances.com you get FREE SAMPLES with every purchase and FREE SHIPPING with orders over $100! Visit Ultra Fragrances Inc today, where luxury meets affordability!

Kenzo Flower 3 Set Miniatures-Perfume for Women

Kenzo Flower 3 Set Miniatures-Perfume for Women


The house of Kenzo has launched 3 new miniatures uniquely packaged in poppy-embossed bottles after their previous fragrance Flower. Flower is a contemporary fragrance for the modern, urban woman searching for inspiration and rejuvenation through the feel of nature. 

Kenzo's soft floral has explosive hints of Wild Hawthorne, and Bulgarian Rose which then blend into an aroma of Parma Violet, Cassia, Hedione, Cyclosal, Opoponax, White Musk, and strong notes of Vanilla. A true representation of a flower in the city. It is a powdery-floral fragrance with contemporary poetic power.

This charming set of Flower miniatures by Kenzo are available as 15ml Eau de Parfum; Perfumer: Alberto Morillas.

Ultra Fragrances Inc has an amazing selection of world renown Perfumes and Colognes up to 70% off as well as beauty and skin care products to accommodate any occasion! Remember, at UltraFragrances.com you get FREE SAMPLES with every purchase and FREE SHIPPING with orders over $100! Visit Ultra Fragrances Inc today, where luxury meets affordability!