Jimmy Choo to Launch 2010 Debut Fragrance Line for Women


Get a spritz of Jimmy Choo!

Recently announced, Jimmy Choo and Inter Parfums SA have collaborated on a 12 year licensing agreement developing a new fragrance line for women. The new contract takes in effect January 1, 2010. 'The brand is making some major strides in expansion, designing a line for H&M that features not only shoes and bags, but full apparel collections for women and men.' Jimmy Choo has previous arrangements with Selective Beauty, early 2009, but the project was postponed, and eventually ended.

"It has always been my vision to fully accessorize the woman, and fragrance is an integral part of the modern wardrobe," said Tamara Mellon, Jimmy Choo's founder and president said in a press release. "Through the association with Inter Parfums, I look forward to bringing this important aspect of my vision to life."

"We love the idea of wearing Jimmy Choo from our heads down to our feet. Which brings us to a grand idea for the company's next venture: Pedicures to match you stilettos."

No details have been released about the new elixir...

We can't wait!

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