Fragrance Annoucment!Elizabeth Arden., Inc. a global prestige beauty products company, has entered an exclusive long-term global licensing agreement for the development, marketing and distribution of fragrance, cosmetics, and skincare products with the renowned Italian designer Alberta Ferretti to bring her fashion inspiration to fragrance creation. The debut fragrance is planned to launch spring 2009. Elizabeth Arden. will produce and market the fragrance collections with creative direction for the scents to come from Alberta Ferretti herself. Alberta Ferretti is known worldwide for her beautiful gowns, chosen by innumerable celebrities for their red carpet appearances. Her style is feminine and sensual, elegant and contemporary, complimenting each woman's personality by enhancing her own beauty with exquisite tailoring and fine details.
"Alberta Ferretti is an icon in the world of fashion design, and we are thrilled to be working with her to create a fragrance line that reflects the sensibilities of her style," said E. Scott Beattie, Chairman and Chief Executive Officer of Elizabeth Arden.. "Adding the Alberta Ferretti name to our designer fragrance brands allows us to diversify our fragrance brand portfolio and strategically expand our reach of prestige fragrance distribution,particularly in the European fragrance market," added Beattie.
"I'm extremely proud to embark on the adventure of creating my fragrance with Elizabeth Arden," stated Alberta Ferretti. "The history of Elizabeth Arden. in the world of beauty is characterized by a distinct definition of femininity that is quite close to my own world, in which beauty, femininity and sensuality emanate from the personality. I am convinced that this collaboration will result in a remarkable fragrance that will express the contemporary nature of a woman who lives in the present yet looks to the future," she added.
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