Zac Posen Debut Fragrance To Be Launched This 2009

Zac Posen  will experience the beauty counter first hand this 2009. He had a targeted debut of his signature fragrance hitting shelves soon, the result of a partnership with Selective Beauty. "Posen is the first U.S. licensee for Selective Beauty, which already has deals with Agent Provocateur and John Galliano."

"The first part of this luxury journey is experimenting with the finest and rarest ingredients in the world, which I've been collecting over the years through my adventures and travels," Posen said in an e-mail to the AP. "The next step is perfecting the proportion and balance of the fragrances that will turn the Zac Posen woman on and make her a star. The heart notes will be established and approved by the many inspirational women around me."

He added: "Next, we will develop different applications of irresistible scents accentuate a woman's beauty ritual."

Sylvie Ganter, president of Selective Beauty US, says that "the company pursued Posen after months of researching and consulting retailers to identify a brand that was synonymous with "modern luxury."

About Zac Posen

"Zac Posen launched his namesake label at the tender age of 21. His first show—in 2002, in a former synagogue on the Lower East Side—received mixed reviews, but generated major buzz among young socials (including Barbara Bush) and industry insiders. Posen’s work has gained respect for its increasingly streamlined aesthetic of forties-inflected tailoring, mermaid-esque gowns, and itty-bitty cocktail frocks. He enlisted his mother Susan as CEO (she has since stepped down, and serves as Chairman) and his sister Alexandra as creative director, and in 2004, Sean Combs became a much-publicized backer. That same year, the CFDA gave Posen Swarovski’s Perry Ellis Award for Womenswear. Fragrance and diffusion lines are on the pike for 2009."

“Success in fashion is one part talent, one part luck and one part a tireless ability to hold a gaudy marquee over your head. Posen has all these qualities in excess.” —Cathy Horyn The New York Times





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Marilyn Manson Debut Unisex Fragrance

Marilyn Manson Debut Unisex Fragrance

When Marilyn Manson was cornered at the unveiling of designer John Galliano's summer collection last month by a reporter from Women's Wear Daily, he was asked if he'd ever consider lending his name to a commercial fragrance.

The thought of the self-proclaimed Antichrist Superstar delving into the world of celebrity scents — a realm dominated by the likes of Elizabeth Taylor, J. Lo, Britney Spears, Jessica Simpson, Paris Hilton and Mary-Kate and Ashley Olsen — almost seems too surreal to be true. And at the time of the questioning, it was.

"You know, people ask me questions and sometimes my answers are a little open-ended," Manson explained. "I was asked about my interest in creating a fragrance and I thought, 'There's nothing more absurd than that.' "

But the reporter's question planted a seed in Marilyn's fecund mind — and that seed just might be taking root.

"In the sense that absurdity is a wonderful form of communication — as is confusion and other things that surround it — it's very possible that [the fragrance] could happen," Manson said. "If it does happen, just know that I'll be laughing. That doesn't mean I'm not taking it seriously, but if I had to make a cologne or a fragrance, I would make something that would be for men and women."

Manson wouldn't confirm whether his hinted-at cosmetics line — something he was also asked about in the interview — is indeed a real project he's involved with ("I'm not allowed to say," he cracked), but he did say that "there are people who are very interested, and it's a matter of seeing what happens. I just really have to see what it all entails, because right now, it was just an idea proposed to me — very enthusiastically proposed. I'm open-minded."

But launching a "cosmetics line is something I've always wanted to [do], purely because I wear makeup every day. I wanted to make something of my own for myself and I thought, being that probably I'm the most thought-of male makeup wearer these days aside from TV newscasters, it just seemed like it would make people feel OK to wear lipstick if it had a man's endorsement on it. To me, makeup is just like painting. I have done so many things to my face and to my body with makeup that I feel like it's something I should be able to allow people to rely on my opinion for."


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New Carl's Daughter My Life Perfume for Women Inspired by Mary J. Blige

New Carl's Daughter My Life Perfume for Women Inspired by Mary J. Blige

Celebrity fragrance Announcement!

Following the recent launch of their first fine fragrance composition called Pearls (See Blog), bath and body brand Carol's Daughter, who might be looking to emulate a brand like Fresh purveyor of both bath and body and fine perfumes, is preparing to launch their first celebrity perfume inspired by singer Mary J Blige and named after her album entitled My Life. Carol’s Daughter is hoping the scent “creates a complex fragrance with layered notes inspired by nature.” The artist has been working as one of the brand's celebrity spokespersons and is apparently thrilled by the project. She confesses being a hard-core beauty junkie.

"I am Carol's Daughter and my fans are Carol's Daughter users so it just made sense to partner," Blige said in an interview last month. "Ever since I was a child, I loved buying products that made me feel beautiful and clean," said Blige. "I'm a total beauty nut -- you should check out all the junk in my bathroom."

No word on what the juice will be like, but this is one scent that might get some hands-on attention. Carol’s Daughter now counts Jay-Z, Jimmy Iovine, Tommy Mottola, Thalia, Will Smith, Jada Pinkett-Smith and Mary J. Blige as fans and investors.



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New Alberta Ferretti Debut Fragrance Perfume for Women

New Alberta Ferretti Debut Fragrance Perfume for Women

Fragrance Annoucment!

Elizabeth Arden., Inc. a global prestige beauty products company, has entered an exclusive long-term global licensing agreement for the development, marketing and distribution of fragrance, cosmetics, and skincare products with the renowned Italian designer Alberta Ferretti to bring her fashion inspiration to fragrance creation. The debut fragrance is planned to launch spring 2009. Elizabeth Arden. will produce and market the fragrance collections with creative direction for the scents to come from Alberta Ferretti herself. Alberta Ferretti is known worldwide for her beautiful gowns, chosen by innumerable celebrities for their red carpet appearances. Her style is feminine and sensual, elegant and contemporary, complimenting each woman's personality by enhancing her own beauty with exquisite tailoring and fine details.

"Alberta Ferretti is an icon in the world of fashion design, and we are thrilled to be working with her to create a fragrance line that reflects the sensibilities of her style," said E. Scott Beattie, Chairman and Chief Executive Officer of Elizabeth Arden.. "Adding the Alberta Ferretti name to our designer fragrance brands allows us to diversify our fragrance brand portfolio and strategically expand our reach of prestige fragrance distribution,particularly in the European fragrance market," added Beattie.

"I'm extremely proud to embark on the adventure of creating my fragrance with Elizabeth Arden," stated Alberta Ferretti. "The history of Elizabeth Arden. in the world of beauty is characterized by a distinct definition of femininity that is quite close to my own world, in which beauty, femininity and sensuality emanate from the personality. I am convinced that this collaboration will result in a remarkable fragrance that will express the contemporary nature of a woman who lives in the present yet looks to the future," she added.

Click here for fragrances by the House of Elizabeth Arden.

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New Jenna Jameson Heartbreaker Debut Fragrance Perfume for Women

Celebrity Fragrance Annoucment!
New Jenna Jameson Heartbreaker Debut Fragrance Perfume for Women

"Life's short, break all the hearts you can..."

American entrepreneur and former pornographic actress Jenna Jameson has introduced Heartbreaker by Jenna, a new perfume for women. Heartbreaker is young and sexy, with an attitude! The top note, is a fresh splash of sparkling raspberry Champaign garnished with lovely rose petals. After a taste of champagne, the middle note or the heart of the fragrance, takes us into the night of blooming jasmine and magnolia flowers, to keep the mood casual but seductive. The base note, surprises us with the infusion of sophisticated sandalwood and tonka bean wrapped in an intoxicating morning of amber.

Heartbreaker by Jenna is available in 15, 50 and 100 ml Eau de Parfum and in matching body products.





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New Annika Sorenstam Debut Fragrance Perfume for Women

New Annika Sorenstam Debut Fragrance Perfume for Women

SA Fragrances announced their plan to develop a signature fragrance inspired by legendary golfer Annika Sorenstam. Set to be released in advance of Mother's Day 2009, the fragrance will evoke the essence of Annika, a distinctive, casually elegant and naturally beautiful woman.
Arguably the most dominant female golfer of all time, Annika has transcended her sport to become a prominent mainstream athlete and celebrity. Throughout her storied career, she has rewritten the LPGA and Ladies European Tour record books, won countless awards and events and brought unprecedented attention to women's golf. Along the way, she has inspired millions of young women worldwide.

"With her decision to step away from competitive golf at the end of 2008, the timing is excellent for an athlete of Ms. Sorenstam's caliber to enter the world of fine fragrances," said Jon Klein, Vice President of Sales of SA Fragrances. "Like Annika, the fragrance will be casually elegant and unpretentious. There is nothing more seductive than natural beauty."

Marking the first time a professional female golfer has launched a signature fragrance, ANNIKA will particularly appeal to golf enthusiasts, career-minded professionals and active, fashion-forward women.

"It is an honor for me to have a fragrance that bears my name," said Annika. "Confidence is so alluring for a woman in any industry, and I want the women who wear 'ANNIKA' to feel that."

As part of their licensing agreement, SA Fragrances created a unique strategy that specializes in alternative and niche marketing. The fragrance will be available in the United States, United Kingdom, Canada and Scandinavia beginning in May 2009.



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Tony Sirico Paolo Per Uomo Debut Fragrance Cologne for Men

Tony Sirico Paolo Per Uomo Debut Fragrance Cologne for Men

"MAKE IT KNOWN YOU MEAN BUSINESS."

Actor Tony Sirico, best known for his portrayal of Paulie Gualtieri (aka Paulie Walnuts) on the Tv show The Sopranos, has launched his debut fragrance, Paolo Per Uomo. (That’s Italian for “Paul for Men.” ) According to Sirico, the new scent "reeks of macho manliness". The notes: cognac, anise, Italian bergamot, mandarin, cinnamon, clove, clary sage, chamomile, geranium, muguet, jasmine, sandalwood, vetiver, vanilla, balsam, amber and musk. Siricio said the bottle’s gray streak matches his signature silver doo and the scent of the cologne has a hint of the finest cognac.

"It's delicious," Sirico said emphatically. "This is the real Tony. I'm well groomed. I smell well. And that's who I am. I'm a ladies' man. And the ladies love the smell." He continued, "The bottle is blue, and it's got a slash of gray like my hair." While he didn't design the bottle himself, he did approve the smell after an arduous trial-and-error process. "I got a bottle from them about fifteen times. It took about a year. One day they sent something to my home and bada bing! That did it. Magic ... It has a touch of cognac, which I love." So that's how the celebrities make fragrances."

You won’t see Siricio on the streets any time soon, he’s in the lab mixing up a Paulo Per Uomo deodorant, aftershave, and a variety of soap products. Hah! Hey, if rappers/singers and every left field celeb can put their favorite stank in a bottle. Why not a TV mobster?






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