"Romantic, fresh, and daring." A new phrase that captures Cacharel's new women's fragrance, Scarlett (in reference to an archetypal feminine heroine). It's a new take on the 1970's fragrance Anaïs Anaïs, which dominated the perfume world. The perfume was composed by "triumvirate" of noses from Firmenich Honorine Blanc, Alberto Morillas, and Olivier Cresp (Angel; Light Blue; Kenzo Jungle pour Homme; Nina Ricci; Bond Girl 007...) The fragrance Scarlett by Cacharel will incorporate a juicy citrus and pear prelude to a white floral heart of jasmine, orange blossom and honeysuckle anchored with tea notes, white musk and sandalwood. Much like their first foray with Anais Anais which relied heavily on lily, and a return to less sugary compositions, a suprising aspect taking into account the fragrance is geared towards the 15-25 years of age demographic (a generation raised on very sweet perfumes). Particular attention was lavished upon the flacon which had to be as distinctive as the bottle of Anaïs Anaïs was originally. The milky white and pastel rose color palette has been preserved but the design inspired by porcelain biscuit pottery, just like the original Anaïs Anaïs, sets it apart from the competition. The packaging is signed by Christophe Pillet.
Cacharel Scarlett will be available in sizes ranging from 35 to 80 ml Eau de Toilette and wil be launched mid July '09.
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