Avril Lavigne Launches Black Star Perfume for Women
Punk rocker Avril Lavigne unveiled her newest fragrance May 2009 called Black Star perfume for women. The launch party was held at PUNK in Oxford Circus, London, where Avril gave a group of international journalists a preview of her latest project. Last year, Avril Lavigne signed a major deal with Procter and Gamble to produce the new product line that includes perfume, aftershave, bath oil, bath soap, shower gel, body shampoo, and body lotion. The new scent “was inspired by Avril’s individuality and style” and is described as “young and fresh and edgy”. These hip fragrance notes feature pink hibiscus, black plum and dark chocolate. The flirtatious bottle features a detachable studded ring around the neck.
“I’m traveling to London next week where I’m about to announce my latest project ………. my very first fragrance! I’m really excited and can’t wait to share it with you. It will be available across Europe this summer, and soon in the US and Canada." Says Avril in a recent blog. “It has been a pretty cool experience. It’s so me in a bottle….hahaha! I love the packaging. I wanted to let you guys know the name first … so…..(drum roll please)…….hahah….. The name is Black Star!”
Avril Lavigne Black Star will be available in 15, 30, 50 and 100 ml Eau de Parfum.
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