Superstar driver, Danica Patrick, is expected to sizzle this spring with a new signature fragrance called Danica Patrick for Her. The sports star signed a global licensing agreement with SA Fragrances to develop and market the edgy composition. World renowned golfer Annika Sorenstam was made the first successful fragrances in affiliate with SA Fragrances.
“We are honoured to be partnering with Danica Patrick," said SA Fragrances Vice President Sales Jon Klein. "Her success in the racing world combined with her striking beauty has made her both a role model and mainstream, global icon.
"The launch and continued promotion of Danica Patrick for Her will include a huge sampling initiative, a major online campaign and event marketing at racing and other venues. Danica's fragrance will immediately be recognised as the hot new fragrance of 2010.”
"The new fragrance is being developed to reflect the confidence, glamour and uniqueness of Danica and represents her first entree into the world of beauty products."
"Danica's fragrance line will reflect her lifestyle, professional and romantic sides, and will be accompanied by an advertising campaign which celebrates Danica,” he added.
Danica Patrick for Her will debut at the beginning of spring 2010. It is aimed to attract consumers who regularly purchase fragrance brands such as Ed Hardy, Britney Spears, and Calvin Klein. The perfume is expected to reach a wide audience through innovative event sampling and other interactive experiences.
“The fact that Danica and [her agent] IMGWORLD chose SA Fragrances to launch her fragrance is a testament to the fact that the fragrance industry is ready for a renaissance back to the creative, innovative perfume houses that consider perfume to be an art, not a commodity," SA Fragrances President David Hartman.
Danica Patrick for Her will initially include a 1oz eau de parfum purse spray, 1.7oz eau de parfum spray and a 3.4oz eau de parfum spray. Additional fragrance products include bath, body and gift sets. Live life in the fast lane with Danica Patrick For Her.
Sources say, "Danica Patrick might make her NASCAR debut Feb. 20 at the Auto Club Speedway in Fontana. The popular IndyCar driver recently announced plans to try her hand at stock-car racing on a limited basis in 2010, driving in NASCAR's second-tier Nationwide Series in a Chevrolet prepared by JR Motorsports, a team led by Dale Earnhardt Jr., NASCAR's most popular driver."
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